I'm feeling very positive about everything today. I just came out of a really good crit that gave me so much direction and now I'm really excited about my work again. One of the main problems with my design practice is that I am my own audience, I produce a lot of design aimed at myself; unfortunately I cannot be my own target market and I need to make myself more accessible. 90% of my FMP is publication, and I was thinking about how I wanted to start something up this year in the form of a collective... what better way than to have my own zine archive.
I have been thinking a lot about how I want to present myself at the end of year show and one of the primary reasons as to why I produced so many zines and gave myself 100 zines to make was simply for the fact that I wanted to have an entire archive for people to take away with them to remember me by. I decided to get rid of that idea as I think I was concentrating more on quantity than quality and some of the design I produced I wasn't happy with.
Here is a brief run down on the feedback I got from crit.
Satanism brief
Although I've been doing a lot of reading into Satanism and really enjoyed what I've found, I found myself unable to properly explain to my group what it meant, the basic principles etc. My group had the reaction that I'm trying to get rid of, so really I've failed so far! The design aspect is perfectly fine and I have come up with rules to stick by so there's nothing major I need to edit in that area, it's just the initial impression when you pick up the publication, all of my group said that they would refrain from picking up the publication on the basis that it said SATANISM is red type on the front, also apparently I have too many hearts, which I agree with. The effectiveness of the cover designs were better when it was abstract and it wasn't initially recognisable. There was also a suggestion that I should eliminate tell tale language like the actual word Satan? I do see merit in trying to make the reader make up their mind before they realise what it is about, but then I feel like I'm pandering. Initially I was going to represent perfectly logical statements typographically and then have the subtext as 'SATANISM' and I think that the group agreed that subtlety was definitely the better way to go. Also a bit of tongue and cheek?
Meat is Theatre
I didn't really go into too much detail about this project as I wasn't having as many problems with this one, the main problem is that I haven't structured the information as well as I could have and maybe this means that I need to do some more research before I carry on. I need to devise a chapter structure, and perhaps even make the publication a lot shorter than it actually is as the message is lost with the reams and reams of information. In terms of deliverables I think I am sticking with the idea of one larger publication to introduce the idea and the concept/info but then several separate ones with messages attached. So I'm okay on this brief I just need to choose a design direction and plan out several tag lines/messages to explore.
The Waitress
Design direction fine, really works just consider format and scale, I'm thinking of scaling them up and laminating them, or finding a menu holder to house them.
90's Magazine
Fine
Misc zines
Fine
Competition briefs
Self explanatory
Fine Art
Dropped and not going to continue, as I have a new idea for a project.
So the new idea for the replacement for my Fine Art Yearbook brief is to creative my own online independent publication collective, and as I am so married to the name of my 90's magazine, I'm going to steal it! Splendora - Human behaviour and language, and this has prompted me to revisit my umbrella statement;
Conceptual, research driven design for independent publication driven by human behaviour and language.
This means that I am not limiting myself, previously it was film, lit and music... and I had to keep explaining how the overarching theme was language, now I don't have to.
So with this new collective in mind, that will essentially be my umbrella statement, a catalogue of my research findings with messages attached, on different subjects, both my observations and in pop culture. This could even transfer onto exhibitions and zine festivals etc.
I have to take pictures of all of the mocks I made for today and also the notes I've made for idea generation but this is where I am at the moment. I AM VERY EXCITED.
I have been thinking a lot about how I want to present myself at the end of year show and one of the primary reasons as to why I produced so many zines and gave myself 100 zines to make was simply for the fact that I wanted to have an entire archive for people to take away with them to remember me by. I decided to get rid of that idea as I think I was concentrating more on quantity than quality and some of the design I produced I wasn't happy with.
Here is a brief run down on the feedback I got from crit.
Satanism brief
Although I've been doing a lot of reading into Satanism and really enjoyed what I've found, I found myself unable to properly explain to my group what it meant, the basic principles etc. My group had the reaction that I'm trying to get rid of, so really I've failed so far! The design aspect is perfectly fine and I have come up with rules to stick by so there's nothing major I need to edit in that area, it's just the initial impression when you pick up the publication, all of my group said that they would refrain from picking up the publication on the basis that it said SATANISM is red type on the front, also apparently I have too many hearts, which I agree with. The effectiveness of the cover designs were better when it was abstract and it wasn't initially recognisable. There was also a suggestion that I should eliminate tell tale language like the actual word Satan? I do see merit in trying to make the reader make up their mind before they realise what it is about, but then I feel like I'm pandering. Initially I was going to represent perfectly logical statements typographically and then have the subtext as 'SATANISM' and I think that the group agreed that subtlety was definitely the better way to go. Also a bit of tongue and cheek?
Meat is Theatre
I didn't really go into too much detail about this project as I wasn't having as many problems with this one, the main problem is that I haven't structured the information as well as I could have and maybe this means that I need to do some more research before I carry on. I need to devise a chapter structure, and perhaps even make the publication a lot shorter than it actually is as the message is lost with the reams and reams of information. In terms of deliverables I think I am sticking with the idea of one larger publication to introduce the idea and the concept/info but then several separate ones with messages attached. So I'm okay on this brief I just need to choose a design direction and plan out several tag lines/messages to explore.
The Waitress
Design direction fine, really works just consider format and scale, I'm thinking of scaling them up and laminating them, or finding a menu holder to house them.
90's Magazine
Fine
Misc zines
Fine
Competition briefs
Self explanatory
Fine Art
Dropped and not going to continue, as I have a new idea for a project.
So the new idea for the replacement for my Fine Art Yearbook brief is to creative my own online independent publication collective, and as I am so married to the name of my 90's magazine, I'm going to steal it! Splendora - Human behaviour and language, and this has prompted me to revisit my umbrella statement;
Conceptual, research driven design for independent publication driven by human behaviour and language.
This means that I am not limiting myself, previously it was film, lit and music... and I had to keep explaining how the overarching theme was language, now I don't have to.
So with this new collective in mind, that will essentially be my umbrella statement, a catalogue of my research findings with messages attached, on different subjects, both my observations and in pop culture. This could even transfer onto exhibitions and zine festivals etc.
I have to take pictures of all of the mocks I made for today and also the notes I've made for idea generation but this is where I am at the moment. I AM VERY EXCITED.
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