Sunday, 8 January 2012

Brief one - Secret 7


I have identified three artists that I would like to submit for
Secret 7" is an exciting project combining music and art in aid of Teenage Cancer Trust. Seven bands and recording artists (Florence + The Machine, The CureDJ ShadowBen HowardCSSNoah and The Whale and Bombay Bicycle Club) are inviting creatives to design the artwork for a seven inch vinyl sleeve inspired by one of their songs. The project will culminate in 700 unique vinyl sleeves displayed in Idea Generation Gallery in London in the week leading up to Record Store Day 2012. On that day, each of the vinyls at the gallery will be available to purchase with all of the profits going to Teenage Cancer Trust.
None of the buyers will know who created the sleeve, or even which song it's for, until they are holding it in their hands - the secret lies within.

In this challenge, Florence + The Machine have selected the track 'Only If For A Night' and are inviting creatives to interpret the song, however they please, via an original piece of seven inch artwork. This is an incredible opportunity for aspiring artists and designers to collaborate with one of the world's most loved bands, to have their artwork seen by millions, be exhibited alongside established artists and in the process, raise valuable funds for Teenage Cancer Trust.

Host Choice Florence + The Machine's Choice

45 designs will be selected and printed on a Secret 7" vinyl sleeve which will be sold and exhibited in a gallery in East London in the week leading up to the Record Store Day on April 21st 2012. On the last day of the exhibition one copy of each vinyl will be sold in aid of Teenage Cancer Trust. Each winner will also receive:
• A signed copy of their Secret 7" vinyl sleeve
• Exposure and recognition for their artwork on a website dedicated to the winning designs

Host Choice The Cure's Choice

45 designs will be selected and printed on a Secret 7" vinyl sleeve which will be sold and exhibited in a gallery in East London in the week leading up to the Record Store Day on April 21st 2012. On the last day of the exhibition one copy of each vinyl will be sold in aid of Teenage Cancer Trust. Each winner will also receive:
• A signed copy of their Secret 7" vinyl sleeve
• Exposure and recognition for their artwork on a website dedicated to the winning designs

Host Choice CSS's Choice

45 designs will be selected and printed on a Secret 7" vinyl sleeve which will be sold and exhibited in a gallery in East London in the week leading up to the Record Store Day on April 21st 2012. On the last day of the exhibition one copy of each vinyl will be sold in aid of Teenage Cancer Trust. Each winner will also receive:
• A signed copy of their Secret 7" vinyl sleeve
• Exposure and recognition for their artwork on a website dedicated to the winning designs


People's Choice People's Choice
  • The 5 highest voted artists will each receive the incentives as offered to the 45 winners selected by Florence + The Machine, The Cure & CSS

Important Dates Get Involved

Submit by: January 13, 2012
Vote: January 20, 2012 - January 26, 2012Winner(s) Announced: February 7, 2012

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